The Challenge - A Product Catalog That Wasn't Technically Ready to Rank
AKInfo Tools sells the tools mobile-repair technicians rely on every day - screen separators, OCA laminators, reballing stations, stencils, tweezers, and more. The catalog was strong. The technical foundation underneath it wasn't - so Google couldn't crawl, index, or understand the site properly in the first place.
Website not technically ready or optimised
No structured technical SEO foundation in place - Core Web Vitals, site architecture, and crawl health had never been properly audited or fixed.
Canonical tags & duplicate-content issues
Canonical tags were missing or incorrectly implemented across product variants, creating duplicate-content signals that diluted ranking potential.
Category page metadata incorrect & unoptimised
Category pages had no proper title tags or meta descriptions mapped to target keywords - pages meant to rank for terms like "OCA Machine" or "BGA Stencil" weren't optimised for them at all.
Products mapped to the wrong categories
Product-to-category mapping was inconsistent, so items were surfacing under the wrong category pages, confusing both users and search engines about page relevance.
Indexing & crawling issues
A meaningful share of pages were either not being crawled or not getting indexed at all, keeping large parts of the catalog invisible to Google.
No sitemap or robots.txt
The site had no XML sitemap and no robots.txt file, leaving Google without clear direction on what to crawl, index, and prioritise.
Our SEO Strategy - Built Around the Product Catalogue
We treated every product and category page as a keyword opportunity, then backed it with authority and content built specifically for repair technicians.
Technical SEO Audit & Foundation Fix
Every technical blocker was resolved before touching content or links.
- Ran a full technical SEO audit and fixed site-wide optimisation gaps
- Corrected canonical tags across product variants to eliminate duplicate-content signals
- Rebuilt category page metadata (titles, meta descriptions) mapped to specific target keywords
- Fixed incorrect product-to-category mapping so items surfaced under the right pages
- Resolved indexing and crawling issues affecting large parts of the catalog
- Created and submitted a proper XML sitemap and robots.txt file
- Implemented Product and Offer schema markup for stock, price, and reviews
Keyword Research & On-Page Optimization
High-intent, product-level keywords mapped to the exact page meant to rank for them.
- Mapped core terms - Mobile Repair Tools, OCA Glass, BGA Stencil, SMD Rework Station, Screen Separator Machine - to dedicated category pages
- Built out long-tail, brand-specific terms - Amaoe Stencil, JTX Stencil, Maant Stencils - as individual product landing pages
- Optimized titles, meta descriptions, and heading hierarchy across the catalog
- Strengthened internal linking from blog and category pages into priority product pages
Category & Product Page Strategy
Dedicated, keyword-rich pages for every major tool category - the core move for this project.
- Standalone pages for Touch Glass, OCA Glass, Mobile IC Reballing Tools, Mobile Repair Mat, Mobile Repair Tweezer, and Mobile Repairing Microscope
- Buying-guide content and spec comparisons on every category page
- Structured product data (price, availability, ratings) surfaced directly in search
- Became the largest single driver of organic clicks within the first quarter of the ramp-up
Content Creation & Blogging
A content engine built to answer the exact questions repair technicians type into Google.
- Buying guides and how-to content around OCA machines, rework stations, and stencil selection
- Comparison and "best tools for X repair" content targeting commercial-intent searches
- Content structured to rank in traditional search and be surfaced by AI answer engines (see below)
Link Building & Marketplace Authority
Authority built through relevant, niche-specific outreach rather than generic volume.
- Outreach to electronics, repair-training, and tools-review sites
- Guest content on repair-industry and tech blogs
- Citation and directory building to strengthen a competitive Authority Score
- Backlink profile grown to nearly 50,000 backlinks from 1,400+ referring domains
The Results - From Flat Traffic to a Breakout Quarter
Search Console shows the clearest story: traffic held flat through early summer, then broke out sharply from early August onward as the category-page and content strategy took hold - and it's still climbing.
| Metric | Result |
|---|---|
| Total Clicks (Search Console, last 90 days) | 228K |
| Total Impressions (Search Console, last 90 days) | 5.82M |
| Average CTR | 3.9% |
| Average Position | 5.6 |
| Organic Traffic (monthly, Semrush est.) | 46.1K, up 1.1% period-over-period |
| Organic Keywords Ranking | 3.8K, up 18% period-over-period |
| Authority Score | 15 |
| Traffic Share (Organic vs. Other Channels) | 36% |
| Referring Domains | 1.4K |
| Total Backlinks | 49.8K |
| Total Users (GA4, Jan-Aug 2026 YTD) | 718K |
| New Users (GA4, YTD) | 673K |
| Average Engagement Time (GA4) | 2m 29s |
Paid traffic and paid keywords sit at zero across the board - every one of these numbers is organic, search-driven demand.
Keyword Rankings - Where AKInfo Tools Stands Today
We track exactly where each ranking keyword sits in the SERP, because a Top 3 ranking and a page-6 ranking both count as "ranking" - only one of them drives clicks.
| Position Range | Number of Keywords |
|---|---|
| Top 3 | 300 |
| Position 4-10 | 892 |
| Position 11-20 | 964 |
| Position 21-50 | 3,077 |
| Position 51-100 | 6,009 |
| Featured in AI Overviews | 5 |
| Other SERP Features | 240 |
| Total Tracked Terms | 11,487 |
That's 1,192 keywords ranking on Page 1 (positions 1-10) alone - across the exact product searches the business depends on.
A sample of the Page 1 keywords
AI Search Visibility - Showing Up Where Technicians Are Actually Asking
Repair technicians are increasingly asking ChatGPT, Gemini, and Google's AI Overviews directly - "what's the best OCA machine" or "where to buy a BGA stencil" - instead of scrolling ten blue links. We tracked AKInfo Tools' presence across these AI-driven answer engines.
| AI Platform | Mentions | Cited Pages |
|---|---|---|
| ChatGPT | 21 | 223 |
| Google AI Overview | 9 | 64 |
| Google AI Mode | 33 | 54 |
| Gemini | 36 | 52 |
| Total AI Visibility Score | 20 | 99 mentions across 324 cited pages |
This means when a technician asks an AI assistant which tool to buy for a specific repair, AKInfo Tools' product and category pages are already being pulled in as a cited source - proof the content strategy from Phase 4 is built for the next generation of search, not just classic Google rankings.
Website Traffic & User Engagement (Google Analytics 4)
Beyond rankings, the real measure of SEO success is whether real buyers are landing on product pages and engaging with them.
- 718,000 total users and 673,000 new users between January 1 and August 13, 2026
- Average engagement time of 2 minutes 29 seconds per session - well above a typical bounce-and-leave visit for a product catalog
- Consistent, high-volume daily traffic through most of the period, with a distinct spike pattern in early August coinciding with the Search Console breakout
- India remains the dominant traffic source, with early international interest emerging from markets like Singapore
This is organic, search-driven demand landing directly on category and product pages built specifically to capture it - not paid traffic.
Google Search Console Performance - A 90-Day Breakout
Search Console data over the trailing 90 days shows a clear inflection point: traffic held flat through mid-summer, then climbed sharply from early August into September as the category-page and content work compounded.
- 228K total clicks and 5.82M total impressions over the trailing 90-day window
- Average CTR of 3.9%, with an average position of 5.6 - placing AKInfo Tools solidly on Page 1 for its core product terms
- A single-day snapshot from Sunday, September 13, shows 4,596 clicks and 117,650 impressions - illustrating the scale of daily demand the site now captures
Want Results Like AKInfo Tools?
We've done it before - from a catalog with almost no search footprint to Page 1 dominance and AI search citations, in a genuinely competitive niche. Let's talk about what your product catalog could look like a few quarters from now.